--- title: "Seven Costly Sins - Sin #5" description: It is natural to have an emotional attachment to your home. 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Your home is the place memories are made, where you've raised your children and had years of fun. You develop a relationship with your home. The key however, is not to let this emotion cloud your judgement come sale time. Emotions do their greatest damage when setting a sale price for your property. Emotions can over-inflate your price expectations which could ultimately mean you miss the market, or rose, cost you the sale. It pays to make a conscious decision to 'let go' of your emotions and focus on preparing your home for market. For some this comes with the decision to move on, for others it can be harder to disassociate with their home. Try a little future thinking. Say goodbye to your home now and imagine yourself handing over the keys before heading towards your new home. Selling your home is likely to be one of the biggest financial decisions you will ever make, so it pays to think of it as a business decision. Every decision you make surrounding the sale of your home albeit, the price, the improvements, the marketing and even your choice of agent should be motivated by the need to achieve the quickest and most profitable sale. [Sin #1 – Pricing outside the selling zone](http://www.nzhl.co.nz/seven-costly-sins-sin-1/) [Sin #2 – Displaying your home ineffectively](http://www.nzhl.co.nz/seven-costly-sins-sin-2/) [Sin #3 -  Over Capitalising](http://www.nzhl.co.nz/seven-costly-sins-sin-3/)[Sin #4 - Ineffectively marketing your home](http://www.nzhl.co.nz/seven-costly-sins-sin-4/) [Sin #5 - Letting emotions cloud your judgement](http://www.nzhl.co.nz/seven-costly-sins-sin-5/)[Sin #6 - Choosing the wrong selling method](http://www.nzhl.co.nz/seven-costly-sins-6/)[Sin #7 - Engaging the wrong marketing agent](http://www.nzhl.co.nz/seven-costly-sins-7) *This is an extract from “How to avoid the Seven Costly Sins homeowners commit when selling their home” written by Mark Lambie* [Mark](http://marklambie.raywhite.co.nz/) is a top performing Sales Manager with Ray White in Christchurch and can be contacted via email (mark.lambie@raywhite.com), mobile (0274 400 200) or visit his [website](http://marklambie.raywhite.co.nz/) *The information contained in this article is of a general nature and should not be taken as advice. It reflects the opinions of the writer only and does not necessarily reflect the opinions of New Zealand Home Loans.* *[![New call-to-action](https://hubspot-no-cache-ap1-prod.s3.amazonaws.com/cta/default/5029003/15f9b75f-b0b2-4fde-a7e7-54af0db03053.png)](https://hubspot-cta-redirect-ap1-prod.s3.amazonaws.com/cta/redirect/5029003/15f9b75f-b0b2-4fde-a7e7-54af0db03053)* - Guest Contributor *Author* **Share this article** - LinkedIn - Facebook - Twitter - Google - Reddit - Tumblr ##### Related Articles Get in Touch With Us ##### Popular Posts [![Should you break your loan?](https://blog.nzhl.co.nz/hs-fs/hubfs/shutterstock_1233077740.jpg?width=300&name=shutterstock_1233077740.jpg)](https://blog.nzhl.co.nz/articles/should-you-break-your-loan) [**Should you break your loan?**](https://blog.nzhl.co.nz/articles/should-you-break-your-loan) 11 June 2015 In my recent article I spoke about the[impact of the OCR if you are floating](http://www.nzhl.co.nz/are-you-benefiting-from-the-ocr-drop/). 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